Sandra Baas

Sandra Baas Studio Someone Recommended You. Now What? I sometimes wonder how many opportunities I’ve missed without ever knowing about them. Seriously. How would I know? When I moved from Spain to Miami, I left behind a professional network I’d spent more than 20 years building. I knew people in hospitality, entertainment, media, and business. I’d organized major events, worked with international sponsors, and could usually find someone who knew someone. Then I arrived in Miami. Nobody...

Sandra Baas Studio What makes someone choose your business? Imagine someone comparing your business with two others. They visit your website, read about your offer, and open your About page. What helps them decide? “Quality,” “experience,” and “excellent service” could appear on all three websites. If the difference is hard to see, price becomes an easy thing to compare. You can lose an enquiry or a sale while the reason you were chosen sits quietly in your head. Perhaps your advice saves...

Color has followed me through every chapter of my career. In hotels in Spain, the palette was coastal. Blue. White. Sand. Then came my jewelry line and later BaasGalgo. Red, black, and orange. Years later, luxury retail taught me something else. Ferragamo had deep red. Gucci had brown. Prada had deep blue. Different brands. Different worlds. Still instantly recognizable. Strong color becomes part of the memory. The problem starts when colors are chosen simply because they look nice together....