What makes someone think of you

People remember me for the dogs.

Years ago in Spain, I co-founded BaasGalgo to help galgos, Spanish greyhounds, find homes. We organised events, built campaigns, and brought people together around something I cared about deeply.

That part of my life is still how many people know me. Sharing it has opened conversations.

Today, Louie appears in my posts too. Almost 100 pounds of dog does help with visibility.

And when it comes to my work, people associate me with clarity.

I’m direct. I like simple words. When someone tells me everything they do, I listen for what matters most and help them explain it.

What do people already remember about you?

Maybe you explain things in a way that puts people at ease. Maybe your experience helps you spot what everyone else overlooks. Maybe there is a part of your story people bring up every time they introduce you.

You become so used to it that you stop noticing.

Then you sit down to write your profile and reach for the same words everyone else uses.

Experienced. Passionate. Dedicated.

The person someone enjoyed talking to becomes difficult to recognise on the page.

It happens easily when you have years of experience and several strengths. You leave out an interesting detail, add another qualification, and slowly lose your own voice.

You probably have more worth sharing than you realise.

One yacht broker I worked with had a strong local reputation, but his website was not generating any bookings.

We rewrote his website, improved the yacht descriptions, updated the staff photographs, and made the inquiry form easier to use. We also refreshed his LinkedIn profile and began posting twice a week.

He started receiving bookings through the website. At his last boat show, people recognised him from LinkedIn.

That is the visibility I want my work to create. Someone remembers you, understands how you can help, and knows how to reach you.

Through my Presence First Method™, we look at what your clients appreciate, the stories behind your work, and the way you naturally speak. We use that to shape your brand positioning, your voice, and how you present your business online.

Whether you want one focused session or a rethink of your whole online presence, we can work on your brand strategy, your story, and how they show up on your website, LinkedIn, and content.

What do people often remember about you? Hit reply and tell me. I'd love to hear your answer.

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