Legacy Lens

Legacy Lens is a guided brand-clarity tool that helps you discover the emotional core of your brand by starting with one simple question: How do you want to be remembered?

Through a powerful eulogy-style reflection, this tool reveals your deeper values, the energy you bring to others, and the impact you’re here to make.

By turning those insights into clear brand themes and messaging, Legacy Lens helps founders, creatives, and storytellers build brands that feel aligned, soulful, and unforgettable - brands that speak from legacy, not ego.

Inside the Guide

• The Eulogy Exercise for emotional brand clarity

• Reflection prompts to uncover your legacy themes

• A framework to translate values into brand messaging

• Questions to check alignment with your current brand

• Examples to guide your messaging and tone