The Color Psychology Guide

The Color Psychology Guide helps you choose brand colors with intention and confidence. It breaks down the emotions behind color, shows you how to build a palette that fits your brand’s personality, and gives you ready-to-use tools to apply your colors across your brand.

What’s Inside

• Emotional meaning of color

• How to choose aligned brand colors

• Brand Color Personality Quiz

• Palette structure (Primary, Secondary, Accent, Neutral, Contrast)

• Curated Palette Library

• Seasonal & campaign color charts

• Real case studies

• Worksheets for clarity

• Accessibility & contrast tips

• Typography + color pairing

• How to apply your palette across web, social & print